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Friday, April 07, 2006

Home Delivery in 30 minutes. We'll pay a million dollars if late.


Pizza hut delivered the first pizzas to the International Space Station in 2001. Taking much longer than the usual 30 minutes, the pizza rode aboard a Russian rocket used to resupply the ISS. The Pizza Hut chain said it paid the Russian space agency about $1m (£700,000) for the promotional stunt, including footage of Mr Usachov flashing a thumbs-up after eating the pizza, and for pasting the chain's logo on a rocket. And salami had to be used as pepperoni lacked the necessary shelf life, growing mouldy.
Source: BBC

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